1. What Information We Collect

We may collect and process the following types of personal data:

• Contact Details: Name, email address, phone number, postal address

• Student Details: Age, year group, academic level, subjects required, learning goals

• Booking & Payment Info: Session preferences, appointment times, invoices (processed via secure third-party platforms)

• Communication Records: Emails, form submissions, WhatsApp or SMS messages

• Website Usage Data: IP address, browser type, device info, and pages visited (collected via cookies)

2. How We Use Your Information

We use your data to:

• Deliver personalised tutoring services

• Schedule and manage sessions or consultations

• Communicate with you regarding services, bookings, offers, and feedback

• Maintain internal records for administrative and legal purposes

• Improve our website and service offerings

We do not use your data for automated decision-making or profiling.

3. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contractual necessity (e.g., to provide tutoring services)

• Legitimate interests (e.g., improving services, protecting users)

• Consent (e.g., marketing emails, testimonials)

• Legal obligation (e.g., safeguarding or accounting purposes)

4. Sharing Your Data

We never sell your data. We may share your data with:

• Tutors within Differentiation Academy (for lesson delivery only)

• Payment providers (for secure processing of fees)

• Authorities only when legally required (e.g., child protection concerns)

5. How We Store Your Data

• Data is securely stored using encrypted systems and access controls.

• Contact and booking details are retained for up to 2 years after the end of services.

• You have the right to request deletion earlier, subject to legal requirements.

6. Your Rights (UK GDPR)

You have the right to:

• Access the personal data we hold about you

• Request correction of inaccurate information

• Request erasure of your data (“right to be forgotten”)

• Object to processing or request restriction

• Withdraw consent at any time (where applicable)

To exercise your rights, contact: rohan@diffacademy.com

7. Cookies and Website Analytics

Our website uses cookies and analytics tools (e.g., Wix, Google Analytics) to understand visitor behaviour and improve user experience. You can disable cookies in your browser settings.

8. Children’s Privacy

We collect student information only with parental or guardian consent. We do not knowingly collect or process personal data of individuals under 13 without such consent.

9. Changes to This Policy

We may update this Privacy Policy periodically. We encourage you to review it occasionally to stay informed. Continued use of our services implies acceptance of any changes.

10. Contact Us

If you have any questions or concerns about this policy or how your data is handled, please contact:

Rohan Soni
📧 rohan@diffacademy.com
📞 +44 7585 519005
📍 96 Coppermill Road, Wraysbury, TW19 5NS
🌐 www.diffacademy.com